Care Providers of Minnesota TV spot

Care Providers of Minnesota from Aaron Evans on Vimeo.

I directed and edited this local television commercial for a new sponsor of the Between the Lines Show. Our goal was to present the information about Care Providers of Minnesota in a warm, inviting setting. We received a number of photos from the client to use in the commercial so I came up with the idea of centering the visuals around photo frames in a home environment.

This was my first shoot with the Sony FS-100 and I was quite impressed. I think the modified AVCHD format the FS-100 uses which records at 28mb/s rather than the usual AVCHD standard 24mb/s really helped the image quality. I only needed to perform slight color corrections on the footage as the images turned out really well.

The super 35mm size sensor in the FS-100 produced a very shallow depth of field even though the stock E-mount lens is rather slow at f/3.5. Being new to the camera I didn’t realize I had the autogain turned on until the end of the shoot, but there was almost no noise visible even when I viewed the footage on a 27 inch monitor.

Edited with Premiere Pro and color graded with Magic Bullet Colorista Free.

Voiceover courtesy of Melissa LaFore: